This is my all time favorite shampoo. My obsession starts with the pump bottle. I am obsessed with large shampoo pump bottles. Who’s with me? The pump is so convenient, and because you receive 32 fluid ounces of product, you won’t have to buy shampoo as often. If you have super long hair like I do you will really appreciate this. I like the Purely Coconut scent best, but totally your preference. It is vegan, paraben free, gluten free, and alaffia doesn’t test on animals and doesn’t add synthetic fragrance either. The shampoo creates an awesome lather and is hydrating. Great for normal to dry hair! This product is certified fair trade, handcrafted, and unrefined. The formula is both simple and effective.
As seen on the back of the bottle – Alaffia hair care is formulated to balance science with tradition to holistically benefit your hair, communities, and the environment. EveryDay Coconut Hydrating Shampoo is prepared with Certified Fair Trade virgin coconut oil and African ginger for gentle cleaning and stimulation. Alaffia pays fair wages to members of their coconut cooperative in Togo, Africa. Funds from this and their other products help conduct empowerment projects. Alaffia works with rural farmers to plant 10,000 trees each year. This prevents soil erosion and helps negate the unpredictable effects of climate change.